Samsung Electronics has announced the launch of The Sero swivel screen TVs.
The novelty is positioned as a solution designed specifically for representatives of the "mobile generation" - the ability to turn the screen into portrait mode makes it easier to view content from mobile devices.
It is estimated that about 30% of content millennials receive from smartphones and tablets, with their vertically oriented screen. The Sero will not just act as an external enlarged screen, but will also avoid the blank black bars along the edges of the screen, inevitable in the case of conventional TVs.
Naturally, the developers have maximized the convenience of connecting a mobile device to a TV. The presence of the Tap View function allows you to simply touch the frame of the TV in order to establish interaction between devices. And the Mobile Mirroring function will automatically rotate the screen, depending on the position of the smartphone screen. Support for AirPlay 2 technology will allow users to use the TV as well Apple.
The manufacturer also emphasizes the high image quality achieved through 4K resolution and the use of Samsung QLED quantum dot technology. Separately, the high-quality sound provided by the 4.1-channel audio system at 60 W, and the attractive design of the TV, equipped with an unusual easel-like stand, stand out.
The 43-inch novelty is already available to Russian consumers at a recommended cost of 109,990 rubles. You can buy it in the company's online store, as well as from Samsung partners.
It should be noted that by presenting The Sero, the company Samsung did not pioneer in the creation of vertically oriented screens with "smart" technologies. The first mass manufacturer of such devices, called fitness mirrors, is considered Mirror companyfounded by former ballerina Brynn Putnam. These devices, which are not much different in size from ordinary mirrors, allow you to turn any room into a training room. In fact, in front of us is a mirror with a screen built into it.
While exercising with a fitness mirror, users not only see their own image on the screen, but also the image of the trainer. At the same time, you can not only improve the technique of performing exercises, but also get access to all sorts of recommendations and additional functions. Despite the price of $1495 (plus a monthly subscription of $39), the mirrors that went on sale in the second half of 2018 turned out to be very popular among consumers. They became especially popular during the period of self-isolation, with its closed fitness clubs. According to Forbes, Mirror's revenue could reach $100 million soon.
However, unlike the Mirror company's mirrors, The Sero TV is a more versatile device, not sharpened solely for fitness. This is exactly the solution for more convenient consumption of content from a mobile device. If desired, no one bothers to use it for training by launching the appropriate application. The developers also offer another use case - as an interior detail, when the TV acts as a large interactive picture or a kind of clock.