Grumpy Cat, an Internet meme that became extremely popular in 2012, was used in an advertisement for Friskies cat food.
When the first photos of a cat named Tartar Sauce appeared on the Internet, users were sure that her extremely unhappy appearance was nothing more than photoshop. In fact, she really looks like that, most likely due to genetic characteristics. This unusual cat lives in the US state of Arizona.
In the next series of the commercial "Will kitty play with it?" (“Will the cat play with this?”) Grumpy Cat suddenly appeared from under the box, instead of the object that was put there in order to look at the reaction of cats. At the same time, the commercial is designed in the same style as Internet memes.
Internet memes today are often used in advertising for small companies. Here we are talking about an exceptionally well-known brand.