January 27, 2010 happened significant event - company Apple introduced its first tablet computer - iPad.
Talk about the possible appearance of this device has been going on for several years. Who was looking forward to, who denied the very possibility of something like this. However, by the end of 2009, no one doubted that the "tablet" from Apple - be. And so it happened. The presentation of the novelty has become a real event, followed by millions of viewers around the world. The events of other companies that took place earlier remained in the shadows.
Initially, it was believed that the novelty would be called iTablet or iSlate. But the choice Apple fell for something simpler and more uncomplicated.
Shortly before the presentation, third-party journalists conducted a poll, the purpose of which was to find out how much the audience was interested in the tablet computer from Apple. Most of the respondents voted "yes".
The genius of marketers Apple in that they were able to prepare the market long before the appearance of a new device. Fueled by rumors and speculation, many manufacturers have introduced their own tablet models. There was constant talk about these devices, which fueled the interest of many users.
Along with the advent iPad, Apple entered a fundamentally new market for itself - e-books. Agreements were signed with many leading publishing houses. Steve Jobs himself positions the device as an intermediate link between a smartphone (read iPhone) and a laptop (read macbook or Macbook Pro).