The American pharmaceutical company Isis Pharmaceuticals has faced unexpected difficulties after the recent terrorist attacks in Paris. Although its employees were not directly affected, the company, or rather its name, was indirectly damaged.
The fact is that the name ISIS, familiar to Russian-speaking readers as ISIS, also bears the infamous terrorist organization, which has many human lives on its account.
Of course, the Isis company, named after the goddess Isis, has nothing to do with the ISIS (Islamic State of Iraq and Syria) group. But in the eyes of buyers, negative associations gradually increased, which only intensified after recent events. Moreover, the company's shares fell 4 points on Monday.
The company is seriously considering the possibility of rebranding and changing the name. Although under this name it has been on the market for 25 years. A similar problem has affected other enterprises, because only in USA There are more than 270 manufacturers with the name Isis.