Representatives of the Russian representative office of the Swiss company Nestle filed a lawsuit against the representative office of the corporation Unilever, but the Moscow Arbitration Court rejected the claim. The gist of the claim is that product advertising "Knorr" with the words “And no magic!” is a discrediting allusion to the brand "Maggy".
The basis of the lawsuit was the assertion that the word "magic" and the brand name "Maggy" consonant, but the defendant managed to convince the court that potential buyers do not think so at all, moreover, this word is part of the language. In addition to linguistic evidence, data was also presented proving that the release of advertising did not affect product sales in any way. "Maggy".
The court also considered as an argument a letter from the hero of the commercial, Alexei Zimin, a TV presenter and restaurant critic, in which he called the words that sounded in the advertisement his personal opinion. As a result, advertising was not recognized as an act of unfair competition.