Tagline: There's Nothing Like Jack Daniel's Old Time Tennessee Whiskey
Jack Daniel's - a popular brand of whiskey, which has been produced in America for more than a hundred years. This brand refers to the so-called Tennessee whiskey (Tennessee whiskey), which is bottled in Tennessee and is known for its complex filtration process. Actually, Jack Daniel's - this is Tennessee whiskey, besides this brand, only one other type of whiskey is called that, not counting the whiskey produced by small distilleries.
Own name Jack Daniel's received on behalf of a real person, its creator - Jasper Newton "Jack" Daniel (Jasper Newton "Jack" Daniel). Of course, Jack Daniel did not invent whiskey and did not come up with the then widely known method of filtering it using sugar maple charcoal, but he managed to improve this process, giving his whiskey an original, slightly herbal taste, and also worked tirelessly in production. , improving it and popularizing the brand.
Jack Daniel was a truly dedicated whiskey man. He started working at the distillery as a boy, and in 1863 he managed to buy the entire production from the priest Dan Call, who sheltered him after the death of his parents, where he remained the owner until his death. In 1866, Jack Daniel made changes to the process of filtering his whiskey, which resulted in the appearance Jack Daniel'show we can try it today. In the same year, another important event takes place (at least the official history of the brand says so, according to other sources it happened a few years later) and another important event - Daniel registers his distillery, today it is the oldest registered distillery in the United States.
Jack Daniel did a lot not only to improve the taste of his whiskey, but also to create his brand, as they would say now. In hometown Jack Daniel's Lynchburg, USA (Lynchburg, USA) he was the owner of two saloons White Rabbit - White Rabbit and Red Dog - Red Dog, to attract people to his establishments, Mr. Daniels created a whole orchestra, consisting of non-professional musicians, but which became quite famous outside the state.
Jack Daniels managed to come up with a name and logo known to everyone today for his whiskey. It's about whiskey old no. 7 Jack Daniel's Tennessee Sippin' Whiskey, which has won many awards and has been repeatedly recognized as the best in the world. Nobody knows exactly why “number 7” is, perhaps for Jack Daniels this number was just lucky, or maybe it was from the seventh attempt that the recipe for the drink was created. However, this name really brought good luck to the drink, the seven on the logo is familiar not only to whiskey lovers. Also, whiskey connoisseurs around the world know the brands Jack Daniel`s: Silver Select, Single barrel; Gentleman Jack; Jack Daniel's Green Label.
The legend of Jack Daniel presents us with a rather unusual person, every fan of his whiskey knows a few important rules that Mr. Daniel taught. He taught not with words, but with his whole life. He started from the moment he was born. The unusual thing is that there are no documents left about this event, and no one knew the exact birthday of the boy, they are called September 1850 and September 1846. Because of this, Jack Daniel celebrated his birthday for a whole month, every September was his Birthday Month. All true fans Jack Daniel's take an example from him and celebrate, celebrate, celebrate ...
The death of Mr. Daniel in 1911, although it was a tragic event, fans of the brand found a lesson in it too. A few years earlier, Daniel came to work early in the morning and tried to open a huge iron safe. Forgetting the combination and getting very angry, he moved his foot on it, the result was a broken finger and an infection that caused death. And the lesson is that there is nothing to come early in the morning to work. Nothing good will come of it.
After the death of the owner, his distillery Jack Daniel's Tennessee whiskey distillery passes to Jack Daniels' nephew Lem Motlow, and then to his children. In addition to the main production in Lynchburg, several other distilleries were opened. The business developed successfully, having managed to overcome two forced periods of downtime. One related to the Prohibition period, and the second to the ban on whiskey production during the Second World War. The company managed to survive both difficult periods and resume production in the same volume. Since 1956, the company has been owned by a large American corporation. Brown-Forman Corporation.