The Été capsule will be presented in different cities worldwide with a unique assortment for each location.
French brand Jacquemus decided to celebrate the launch of its new capsule collection Été by opening a pop-up store on Lake Como in Italy. The choice of the picturesque location for the opening of the temporary store was not accidental - the brand traditionally sews its clothing collections inspired by coastal Europe and the Mediterranean sun.
The store opened in the luxury town of Cernobbio, occupying space owned by Italian retailer Tessabit. Founded in the 1950s, the company operates dozens of stores on Lake Como.
The total area of the new retail space is about 540 square feet. With the launch of the pop-up, the brand marks the second release of the Été capsule collection, entirely dedicated to the summer season.
The line was first introduced in April, and the first collection, dedicated to the French Riviera, went on sale at Saks Fifth Avenue in New York and Beverly Hills. The new Été capsule offers ready-to-wear pieces for men and women in exclusive colors, including canary yellow and natural earth tones.
The Lake Como store will be open until October 16, 2023, and the Été collection will be available in different cities worldwide with a unique assortment for each location.
