Brand owned by a Russian company "Provocation", which specializes in the sale of clothing with provocative prints. "Jamaica" are T-shirts with funny drawings and inscriptions printed on them.
The name of the brand, introduced in 2012, corresponds to its concept. As the developers themselves say, "Jamaica" is designed to "give a positive and sunny mood." The appearance of the brand was a response to the increased popularity of clothing containing provocative and simply cool prints. However, in most cases, this is a very expensive pleasure; not everyone can afford such a designer T-shirt. So it was decided to create a brand built on three components: affordable price, original prints, quality products.
Moreover, it was decided not to introduce seasonal restrictions. The first products presented under this brand were cotton T-shirts, which is not surprising, because it was in May, just before the start of summer. T-shirts will be followed by accessories, and then, with the onset of cold weather, warm sweatshirts.
Jamaica designers strive to ensure that, despite the low cost, their products do not look cheap, but correspond to all fashion trends. The collection of prints is based on a variety of motifs. They are applied to the surface of clothing by silk-screen printing.
The very first Jamaica boutique opened in the MEGA-Khimki shopping center. Subsequently, brand outlets will be opened under a franchise, both in Moscow itself and in other cities of Russia.