New time. Spirit of Illumination. "Java" tobacco smoke inspiration. (presumably V. Mayakovsky)
Java is our character
"Java" - the first Soviet cigarettes with an international filter, before that, smokers had a choice between cigarettes and cigarettes without a filter. Production Me you with a filter was launched in 1966, in 1977 a variety was released - "Java Golden", has been produced for several years java export. Today this brand is owned by a corporation british american tobacco and issued by the division BAT Russia at the Moscow factory BAT Java. The brand automatically passed to the corporation after the acquisition of the factory Java. Now such an opportunity from foreign manufacturers, quite rightly, is taken away by the legislation of the Russian Federation.
Factory, later named Java, originally named after its founder S. Gabay (from Samuil Gabay) and for a short period in the 20s - was called State Tobacco Factory No. 2. It was founded in 1856, successfully developing, the enterprise became one of the largest in Russia, and by the beginning of the revolution, the whole country knew such brands of the factory as "Java", "Herzegovina Flor", "Royal", "Leda". brand "Java" got its name from the Indonesian island, from where the raw materials for cigarettes were brought.
In 1922, the factory finally becomes java by the name of its most popular product, it produces cigarettes of the highest and first grade for the whole country. In the 60s, work began to improve the taste and appearance of cigarettes, the factory began to be equipped with new equipment, and cigarettes were divided into certain classes. So, "Java" began to be produced in hard and soft packs, cigarettes in a hard pack were considered higher class. Launch of cigarette production "Java" with the filter of the international sample King Size. One more division Me you was due to the fact that such a brand was produced by two factories: Java и Ducat. Ta "Java"which was produced on Ducate was considered worse and has not been produced for more than 20 years.
Company british american tobaccobought a factory Java in 1995. Brand rebranding led to the emergence of cigarettes "Java Golden", with this step the company intended to return the interest of Russian consumers to domestic brands. To some extent, this has been done "Java" became one of the best-selling in its (lower) price segment. brand java export - represents cigarettes on the international market and is also quite successful. In 2007, the brand "Java" was included in the magazine's Top 500 list Forbes, in the rating of Russian brands, this brand took 11th place.