This is how the brand promotes the new fragrance “English Pear & Freesia”.
British luxury perfume brand Jo Malone has launched an unusual promotion in Taiwan. Famous for its use of giant artificial flowers and fruits, this time the brand has taken new level.
The event, organized as part of the promotion of the new fragrance "English Pear & Freesia" by the British perfume house, was held in Taipei. As part of the campaign, the company installed an incredible-sized English pear and freesia in one of the central locations of the city.
The choice of such objects for the large-scale exposition of Jo Malone in Taipei is not accidental. It is noted that the pear and freesia are significant symbols in Chinese culture, identifying harmony, family reunification and happiness.
For Jo Malone, this is not the first activity in the rapidly growing Chinese market in recent times. In November, the company celebrated its first Chinese-style flagship pop-up store in Shenzhen.