When it comes to a company store, they usually mean a fashion brand or an electronics manufacturer. Now, Johnnie Walker has decided to join the creation of such retail spaces.
It became known that one of the most popular producers of Scotch whiskey opens its first flagship store in Madrid. Visitors will be able not only to buy a bottle of their favorite drink (and there will be exceptionally rare and special collections on sale), but also learn how to properly taste scotch, create cocktails, and generally get to know the world of Scotch whiskey better. Services also include special engraving on labels. And, of course, visitors will have the opportunity to receive various gifts.
The Spanish capital has been chosen as the location for the first experimental retail flagship Johnnie Walker due to its status as a popular tourist destination, as well as the popularity of Scotch whiskey in the country. Representatives of the company are confident that all visitors to the store will be very satisfied, because they are waiting for a new unique experience. If the experience is successful, then similar stores will open in other major cities.