As part of the cooperation, one hundred game sets will be released in branded “Good Game” cases.
Fashion house Gucci has announced a collaboration with the brand of gaming consoles Xbox. The limited collection is dedicated to the twentieth anniversary of the founding of Xbox.
The collaboration will produce 100 game packs that will include a black Xbox Series X console with a laser-etched GG motif, wireless controllers with a Web stripe, and a case inspired by Gucci archive travel bags with the words “Good Game”.
“This slogan recalls that the abbreviation GG coincidentally coincides with the Gucci brand symbol GG, the initials of the founder of the House Guccio Gucci, and also refers to the acronym used by gamers at the end of a multiplayer game session,” commented the press service of Gucci.
A precursor to the highly anticipated collaboration, created in collaboration with Hypebeast, features DJ Emerald Rose Lewis and music artist Kojey Radical. Gamers present Gucci's Xbox in a vintage-inspired gaming setting.
The abbreviation "GG" is also used by Gucci to promote their "Gucci Games" virtual world, which is playable right now. Gucci Games is a series of eight games on the brand's website, each inspired by a different advertising campaign for the brand.
It is known that the sale of the exclusive collection of Gucci and Xbox will be available from November 17, 2021. Playsets will appear in the Gucci online store, as well as in selected locations of the brand.