Visitors to Puma's new flagship store in New York City can get extra access to new experiences.
All you need to do is scan the QR code on the product with your smartphone. Everything starts right at the entrance to the store, where there is also a code on the sign, by scanning which the customer gets access to augmented reality (AR) and can take selfies in front of an interactive Puma logo. Further, travelling around the store, the visitors can scan QR codes on the goods, getting additional information and new AR impressions, by means of which the goods tell about themselves.
Visitors have the opportunity to see how the product they selected looks in other colors and what alternatives it has. They can go to the product page with its detailed description and place an order online. Also, by pressing a special button, the buyer can request help from the seller.
"Our new flagship store really is full of innovation. By visiting it, customers are able to engage more actively and dynamically, both with the brand itself and with individual products," says Russ Kahn, senior vice president of retail at Puma North America.
But it's not just about customers. The latest technology is helping the manufacturer as well. For example, RFID tags have been integrated into product labels, making it possible to increase the accuracy of store inventory to about 99%. Every item in the store is digitized, making it possible to replenish stock on time, avoiding shortages but at the same time avoiding oversupply. As a result, the company collects a huge amount of data, which is then used to make better business decisions.
All of this is made possible through collaboration with the EVRYTHNG IOT platform and Avery Dennison Corporation, a provider of intelligent labeling solutions that connects the physical and digital worlds. With access to these technologies, Puma is becoming a leader in retail innovation.