Pantone's 2020 Color of the Year has yet to be announced, but leading companies have already chosen their own colors.
Since 2000, the Pantone Color Institute has introduced the tradition of declaring one of the colors as a special "Color of the Year". Usually, after analyzing current trends and discussing color experts from different countries, a color is chosen that, in their opinion, most accurately represents the atmosphere of the year, and reflects its special spirit of the time. The official color of the year sets trends in marketing and the fashion industry for the year ahead, and we will see this color in new collections of clothes and other products, marketing campaigns, etc.
While Pantone's Color of the Year will be announced towards the end of the year, companies such as Behr, Benjamin Moore and Sherwin Williams have already chosen an official color for 2020.
The color of the year from Behr, a manufacturer of architectural paint and wood care products, is Back to Nature. This is a grassy shade of green that will remind us of the beauty and fragility of nature, the Company is presenting its “Color of the Year” for the third time and 2020, in its opinion, will be a year of concern for the environment, the increasing importance of plastic pollution and other environmental issues. Also, the color emphasizes the need for unity with nature and evokes associations with outdoor recreation.
Paint manufacturer Benjamin Moore has named First Light as its color of the year 2020. One of the reasons for this choice was that the company's forecasters tracked the appearance of this color in design and fashion and predicted its growing popularity. According to Benjamin Moore, this color will be a fresh solution that defines trends in design aesthetics.
And the color of the year from Sherwin Williams, a building materials company, was Naval - “Marine”. A rich shade of navy blue suggests a departure from the bright colors that have been popular in recent years. It evokes associations with a marine or naval theme, while at the same time evokes a feeling of freshness and tranquility. The company's experts believe that their "Color of the Year" will fit perfectly into the monochrome design that is popular today.
Although companies are trying to intuitively capture the trends and moods of the coming year, the colors presented are still radically different. Undoubtedly, in the near future we will see several more versions of the "Color of the Year" from different companies that will try to determine (some successfully, others not so much) what consumers will see in the interiors of their homes, on store shelves, in advertising - in general, in what shades will be painted in the next year the reality surrounding us.