The iconic burger packaging is part of Ye's official collaboration with McDonald's.
American musician and fashion designer Kanye West has teamed up with artist Naoto Fukasawa of the Japanese fashion house Muji to create a new packaging for McDonald's products.
Kanye posted on social media images of the new simplified McDonald's food packaging made of brown translucent paper.
Kanye West, who has officially changed his name to Ye, announced his collaboration with the fast food giant, posting a photo of the new packaging with the caption “French fries coming next week,” a line from his song Gold Digger.
The packaging with the image of the famous burger and the Golden Arches logo on the top of the box is part of Ye's official collaboration with McDonald's. Although information about where and when the new design will be used has not yet been disclosed.
According to Fukasawa, the packaging design process with Ye was simple: “When Ye talked about his thoughts, I immediately translated them into ideas and visualized them. “He saw my simple sketches… looked at them and replied with a short message, saying something like “amazing” or “excellent”.”
Over the past few years, McDonald's has released simplified product packaging designs several times and has also worked to introduce new restaurant retail concepts. Particularly, the company opened last year the "world's best" McDonald's in Times Square.