A "fashion" brand founded by Japanese designer Kenzo Takada. Since 1993, it has been owned by the French holding LVMHto the luxury goods business.
The history of this brand (until the early 90s) is, in fact, the biography of its founder. Kenzo was born in the godforsaken place Himeji on February 27, 1939. Against his parents' wishes, he managed to get a good education in Tokyo. Those years were the most difficult in his life - the young designer had to study and work (for a miserable wage) simultaneously. But Kenzo endured everything with true samurai fortitude. He studied at the Bunka Gakuen Designer School. It was considered an exclusively female institution, and Kenzo was one of the first men to enter it. After graduating, he started working at a local supermarket, inventing styles of clothing for it. He lived at the time in a tiny house on the outskirts. It was this fact that played a key role in his life - Tokyo of those years was actively built up, whole districts of huts were demolished and new houses grew in their place. Kenzo's house was also demolished, and he received a good compensation. But he never bought a new house, deciding to spend the money on fulfilling his lifelong dream.
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Kenzo Takada |
In 1965, Kenzo came to Paris. From then on, his rise as a designer begins. Already in 1970, Kenzo became famous. The cuts he presented created a real sensation, laying the foundation for the fashion of everything Japanese. Kenzo decided that he should not follow the paths of the famous European designers, and, as always, he chose his own path. This brought the designer both luck and fame. They began to talk about him. The most famous magazines began to write about him. In 1983, the menswear brand appeared. Kenzo.
The designer begins to present collections, one after the other. Each of them was a resounding success. But the real global recognition of the brand Kenzo got in 1987, when the first perfume appeared - Kenzo de Kenzo. This is how the brand is born Kenzo Parfums. And in 1991 the first men's fragrance appeared - Kenzo pour Homme.
In 1993, Kenzo agrees to the proposed LVMH The elderly designer receives a couple of hundred million dollars a year. According to the contract, the elderly designer annually receives a couple of hundred million dollars and lives a life of comfort in the same Paris, fully devoting himself to creativity. He became the founder of several other brands - Kenzo Gokan Kobo, TAKADA by Kenzo и Yume.
As for the brand KenzoIf you are a fan of the new fragrance, it is constantly evolving, with new fragrances appearing. For example, it has recently introduced KenzoKi - skin and hair care line.