American fast food restaurant chain KFC has announced the opening of a new flagship restaurant in Hong Kong.
The new establishment has opened on Causeway Bay, one of the most expensive shopping districts in the world.
The three-story restaurant in the business center of Hong Kong is designed for 150 seats. The main idea of the new establishment is to provide customers with high quality service in a traditional fast food establishment. The restaurant includes a street retail ice cream and dessert kiosk on a pedestrian street.
On the first floor new KFC there is a zone with terminals for self-ordering and a hall with a modern bar interior. On the second floor there is the main restaurant hall, the design of which uses frescoes. Stairs connecting spaces at different levels feature 3D art installations, allowing customers to take photos for Instagram.
“KFC is working on customer engagement. We are taking the core concept of traditional fast food to the next level and maintaining brand authenticity with a more casual and chic cafe style,” said Janet Yuen, CEO of KFC Hong Kong and Macau. According to him, the concept restaurant format will create a powerful center of attraction for customers to have a good time and communicate with friends.
The new restaurant also introduces a fresh cooked-to-order department for the first time, as KFC attempts to take the fast food segment to the next level by providing customers with a new shopping experience in line with the latest trends.
The flagship restaurant on Causeway Bay is operated by local franchisee Jardine Restaurant Group, which operates over 800 Yum! Brands under the KFC and Pizza Hut brands in Hong Kong, Macau, Vietnam, Myanmar and Taiwan.