Sometimes quite unusual relationships are established between brands.
Thus, it became known about the cooperation of the KFC fast food chain with the trademark of Cheetos chips, owned by Frito-Lay.
The result of the interaction will be the emergence of a new sandwich throughout the United States, called the Cheetos Sandwich. At its core, this is just an improved version of the KFC Crispy Colonel sandwich.
It will be promoted by a well-known talisman to consumers Cheetos chips - Chester Cheetah. To do this, he will even change into the recognizable clothes of Colonel Sanders, the same one who once founded KFC and is now imprinted on its logo.
Dressed as a colonel, Chester will be promoting KFC's new menu items on the company's social channels as well as TV commercials. This is the first time the network has chosen to use the image of Sanders in conjunction with another equally famous mascot. Prior to this, the colonel always "acted" independently.
Well, Cheetos is a strong partner when it comes to selling all sorts of snacks. This brand is among the most recognizable, it owns 87% of the cheese snack market. And the Chester cheetah is considered one of the most famous mascots. However, Colonel Sanders is no less famous. For example, when KFC released the limited edition Colonel Sanders Pop! figurines, they sold out in 11 minutes. So the interaction of these mascots can be a very good solution for food promotion.