Fast food chain KFC has unveiled its first all-vegetarian chicken burger.
A new version of the famous burger, which uses plant-based products instead of real chicken, went on sale from June 17 at KFC restaurants in the UK market.
The novelty is presented in restaurants under the name "The Imposter Burger", which refers to the one presented a few months earlier in the American Burger King restaurants vegetarian "Impossible Whopper".
The burger, which uses the popular UK product Quorn in place of chicken and a veggie substitute for mayonnaise, officially went on sale today at selected restaurants of the chain. KFC office. Test sales of the new product will last for four weeks. In the future, the new Chickenburger is also expected to be introduced in the US.
Made in the UK, Quorn meat substitute is now available in 18 countries around the world, predominantly in Europe. Quorn is sold as a culinary ingredient and as a meat substitute used in a number of prepared meals.
Earlier this week, it became known that Burger King recognized the success of its pilot to introduce plant-based burgers to the menu. Popular Impossible Whopper will appear in 100 more locations in the San Francisco Bay. In May 2019, McDonald's introduced its first meat substitute burger in Germany.
Demand for meat substitutes in recent months has been higher than experts predicted. Consumers are looking for a healthy alternative to meat in their diets, and companies are interested in the product, including as part of a program to reduce environmental impact. The global market for meat substitutes, which is of interest to giants such as Nestle, could grow to $23 billion by 2023, according to a study by Euromonitor International.