The fast food chain temporarily borrowed "Gives You Wings" from Red Bull and "You Worth It" from L'Oreal.
famous slogan KFC, which has been used by the restaurant chain for 64 years, reads Finger Lickin' Good, which roughly translates to "You'll lick your fingers." However, during the coronavirus pandemic, the call to lick fingers has come to be considered unacceptable and even dangerous. Because of this, the company decided to temporarily stop using it in advertising in some regions.
However, KFC divisions in South Africa, as well as in the UK and Ireland, decided not only to abandon the controversial slogan, but also to joke about this topic. A playful campaign was launched on KFC social networks, during which the restaurant, famous for its chicken wings, tried on the slogans of other famous brands. And oddly enough, many of them fit perfectly.
So, against the background of a bucket with wings, the slogan looks great Red Bull - Gives you wings ("Gives you wings"), slogan Snickers - You're not you when you're hungry (“You yourself are not your own while you are hungry”) or the famous phrase L'Oreal - Because you're wotth it (“You deserve it”). The main competitor of KFC, the company McDonald's. The slogan Im Lovin` it was jokingly displayed next to KFC wings on a poster located next to a McDonald`s restaurant.
Slogans were also borrowed Coca-Cola, Simba, Aldi, Vodacom and other brands. At the same time, in its official press release, KFC assures: "We are just having a little fun and have nothing but respect for the brands represented." KFC promised that they would just try on other people's phrases for 48 hours, and then return them safe and sound.