The star previously announced that she would donate a portion of the proceeds from sales of her clothing brand SKIMS to the fight against the coronavirus.
According to Kardashian's statement on Instagram and Twitter, 20%'s profits will be donated to Baby2Baby, an organization that helps children living in poverty. For now, the organization is busy providing essential supplies to children and families affected by COVID-19. These are all kinds of diapers, hygiene products, blankets, school supplies and much more.
However, Kardashian's statement caused an extremely negative reaction from many social media users. Not all of them considered the act noble. An opinion immediately appeared according to which the star simply seeks to once again advertise his brand, taking advantage of the extremely difficult situation in the world for this.
There are many who wonder why not just donate a certain amount, without additional branding. Singer Rihanna, who donated $5 million, is cited as an example. Others ask why not donate 100% right away, as the condition of the model makes it easy.
It is difficult to say whether this act can be called noble or mercantile. Only one thing is clear - Kardashian clearly did not count on such a reaction. It is possible that the reaction of users would have been calmer if the star had not attributed the offer of free shipping on purchases from $75 at the end of the Instagram message.