Kim Kardashian West has faced backlash after announcing a new lingerie brand called Kimono Solutionwear.
The word "Kimono" in the title immediately attracted attention. The use of one of the cultural symbols of Japan in such a context seemed inappropriate to many, even the mayor of Kyoto expressed dissatisfaction with the name of the future trademark. Disputes have already flared up on social networks about whether this should be considered cultural appropriation, an attempt to appropriate the culture of a group of people to which you have no direct relationship. Many users wrote in their messages that they consider it a bad idea to register the word “kimono” as a trademark, especially since it has nothing to do with underwear.
Kim responded to the judgmental comments right away, admitting the mistake and promising to fix it. On her Twitter, she said that after thinking about the situation, she decided to release the brand under a new name, which will be announced later. It is likely that the negative reaction to the new lingerie collection will only add to its popularity in the end, and disputes about the future of the brand will fuel interest in it, which will reach its peak just in time for the brand to appear on the market.
The Kimono Solutionwear brand was supposed to go on sale in the very near future. It was announced that shapewear would be available under it in nine skin tones in sizes XXS to 4XL. Kim's lingerie collection is speculated to be one of the most popular on the market, largely due to the popularity of the celebrity herself and her huge social media following.