SKKN by Kim products range from $43 to $95.
American star Kim Kardashian, Balenciaga model and lingerie designer, now boasts her own brand of cosmetics. The day before, the SKKN by Kim brand was officially unveiled, including a nine-step skincare treatment for about $670.
The New York Times writes that with the launch of the new brand, Kim actually found a full-fledged replacement for her KKW Beauty project, which was rebranded and restarted last year after an unsuccessful start in sales and low demand.
The investor of Kardashian's new beauty brand is the perfume and cosmetics giant Coty, which also launched the KKW Beauty brand. By creating a new brand, Kim is moving away from contouring and plastic surgery to a more natural beauty - a similar trend that has been gaining in popularity lately.
In fact, the foundation and contouring sticks sold under the KKW Beauty brand already seem to be outdated products today. The new brand SKKN by Kim focuses on enhancing the natural features of the face rather than hiding and modifying them with strategic shadows and optical illusions.
However, critics took Kim Kardashian's new beauty project with caution: "Before shelling out $630 for products created by a star, consider that every celebrity today relies not only on creams and serums, but also regularly does expensive facials."