Fashion from China creates a new vision for the "Made in China" stamp, which becomes synonymous with quality and sophistication.
While consumers around the world still associate the "Made in China" tag more with mass market apparel brands, more and more truly talented designers from the Middle Kingdom are deserving their place in the premium apparel market. Chinese designer brands are gradually moving towards the luxury segment, which has long been dominated by Chinese residents as buyers.
Looking at the upcoming fashion show in Paris in early 2020, it is clear that Chinese designers are becoming more and more important figures in the industry. Chinese-born couturier Guo Pei, who gained wide acclaim in the U.S. and Europe after collaborating with Rihanna, who wore her dress for the first time at the 2015 New York City Gala, will debut her collection at Fashion Week.
In addition to Pei, who already has her own boutique in Paris, Masha Ma, Yang Li, Jarel Zhang, Dawei and Shangguan Zhe will also present their latest creations at fashion week in February. These names are becoming more and more significant in the haute couture market in the west. “We are starting to see fashion from China targeting the whole world and creating new ideas about the country – a new vision of the Made in China stamp that is becoming synonymous with quality and sophistication,” comments Isabelle Capron, head of Chinese fashion group Icicle in Paris.
The company, founded in 1997 in Shanghai, operates 270 stores in China with a total revenue of 250 million euros per year. The group specializes in the production and sale of clothing made from natural fabrics, including silk, cashmere, cotton, wool and linen, and also uses natural dyes in its own production.
Icicle opened its first store in Paris, against the backdrop of the growing popularity of Chinese fashion designers, in the heart of the Golden Triangle, where the most luxurious boutiques in the city are located. The company notes that in recent years there has been a serious leap in the European market, in which high-end Chinese brands are a real “tidal wave”.
One of the main fashion houses to be presented in Paris is Shiatzy Chen, founded in Taiwan in 1978. He specializes in "neo-Chinese" chic, fusing traditional techniques with modern looks and fusing the fashion traditions of East and West. Today, the brand operates 70 boutiques in Asia and has its own mono-brand store in one of the most prestigious locations in Paris.
Experts point out that the rise of the new "Made in China" look is only the beginning of a revolution initiated by the younger generation who want to buy more and more quality products created by designers from the Middle Kingdom.
By the materials of fashionunited.com.
