Electric car brand Xpeng opens its first showroom in Sweden.
Chinese electric car maker Xpeng has announced plans to expand its international car dealership retail project. The first store in Europe (and outside China) will open this week in Stockholm.
With the entry into Europe, Xpeng begins a new era of conquering international markets. At the same time, the company announced that it had entered into agreements with retail car dealers in Sweden and the Netherlands as part of its international expansion program.
«Наше глобальное путешествие начинается из Европы, чему способствует наша приверженность проникновению интеллектуальных автомобилей», — прокомментировал Хэ Сяопэн, генеральный директор Xpeng.
In particular, it is known that Xpeng electric vehicles will be sold in retail stores of a large Swedish distributor Bilia. And in the Netherlands, sales of the brand will begin in partnership with Emil Frey. Xpeng will open its first own salon in the country in March 2022.
With the development of the program for international expansion, the brand expects to significantly increase sales outside of China and increase their share to 50% in the future, writes CNBC.
Technically, expansion into European markets began even earlier. In 2020, Xpeng began delivering its electric vehicles to Norway, where demand for electric vehicles has traditionally been one of the highest in the world. But until now, the company did not have a single branded salon in Europe. In the medium term, the brand will focus on deliveries to countries where electric vehicles are in the highest demand.
Other manufacturers are also aiming to expand into Europe. For example, Nio has already opened its first brand store in Oslo and launched deliveries of electric cars to Norway in September 2021. Warren Buffett-backed electric car maker BYD launched sales in the Scandinavian country last summer. Experts expect further aggressive expansion of Chinese brands into international markets and increased competition from Tesla and other European and American automakers.
A photo: Depositphotos.com
