Kodak has announced that it is rebranding and its logo is changing its appearance.
Although it is rather possible to say that the new visual representation was a return to the original logo of the company.
Earlier, in 2006, the famed camera manufacturer abandoned its old logo, which was a red stylized letter “K” with Kodak wording, replacing it with a plain red sans-serif lettering on a white background. And now there is a return to the logo that was created in 1971 and used in the 70s and 80s, it will be a red letter "K" with the name of the brand. Kodak was rebranded by New York-based design agency Work-Order.
The logo has been refreshed but has a retro feel, reminiscent of the company's heritage and rich past. This is in line with the fact that Kodak is now updating its famous Super 8 camera. Also, the change of the logo occurs simultaneously with the company's entry into a new market for it. Kodak introduces a new smartphone, the main function of which will be the ability to take high quality photos.
The change in the company's development policy is all the more remarkable given that in recent years Kodak has faced difficulties, including going through bankruptcy, and in 2012 finally abandoned the consumer direction, focusing on corporate clients. Now there is a return to the previous directions, the changes seem to affect all areas of the company.
American company Eastman Kodak was founded in 1881 and was originally engaged in the manufacture of photographic plates. Subsequently, the company was engaged in everything related to photography, popularized this activity itself and brought to the market many revolutionary products for their time.