The new model of Nike sneakers will be made in the corporate colors of the retail chain - orange, green and red.
Nike SB Dunk Low, one of the manufacturer's most popular models, which was introduced back in 2002, received a design based on a combination of color blocks of classic 7-Eleven colors. The back is orange, the middle is green, and the front is red.
Like the sneakers themselves, the laces will also be tri-colored - buyers will have a choice between white, green and orange laces, all three options will have three colored stripes at the tips. In addition to the usual white swoosh Nike, a color-coded 7-Eleven logo will be placed on the outside of the sneakers.
While the model with a new design is not presented in stores. It is reported that it will be on sale before the end of 2020. It is also known that the new sneakers will, at least initially, be available for purchase only in the Japanese market. But, perhaps, later the model will appear on the shelves in other countries.
Many industry experts have already criticized the new design for the fact that its color scheme does not match the previously presented variants of this model and looks rather strange. It also raises doubts that a model traditionally focused on the lifestyle of skateboarders, and usually presented in more interesting collaborations, can have anything in common with a chain of mini-supermarkets.
This is not the first collaboration between the two brands. In 2008, Nike collaborated with 7-Eleven and introduced the SB Dunk High in the style of the store's signature drink, Big Gulp.