There is an expectation that an unusual collection of donuts will help in attracting customers, whose number has recently decreased.
Called Luck O' The Donuts, the collection includes four types of stuffed donuts, including Lucky Unicorn, Lucky Leprechaun, Lucky Gold Coins and Lucky Sprinkles. Naturally, the dominant color of the glaze in this case will be green. Also, everyone will be able to get the classic Original Glazed Donuts donut in green icing.
True, not everyone will be able to try a new type of donuts - they will be available in a limited edition for two days on March 16-17 and only in stores, located in New York, New Jersey and Canada. But there is an opportunity to get green Original Glazed Donuts for free if you visit Krispy Kreme establishments dressed in green during the specified period.
Like many food companies, Krispy Kreme has had to focus on takeout and delivery. And although now, as the pandemic weakens, brand establishments have gradually begun to open, buyers are in no hurry to visit them. For this reason, in an effort to increase profits, the company actively uses the holiday theme.
So, on February 14, on St. Valentine's Day, everyone could buy a box with 12 donuts of 4 types, having the shape of a heart. In addition, anyone could not only place an order on the company's website, but also add a postcard with an individual inscription to it. At the same time, the donut manufacturer guaranteed contactless delivery in compliance with all safety standards.