The Levi's LEGO collection includes jackets, jeans and tank tops inspired by the world famous colorful bricks.
New collection Levi'sdeveloped in collaboration with LEGO Group, was officially presented on October 1, 2020. The line, designed to please the fans of the designer, was called LEGO x Levi's.
An unusual feature of some items of the collection will be the presence of a flexible silicone plate on them. It is a miniature analogue of the base plates of the designer, on which construction is usually based. According to the same principle, the owner of a jacket or a bag from the new collection will be able to independently attach small “dot” details to a small square plate, fixed in a conspicuous place, creating their own drawings.
Thus, buyers have the opportunity to make clothes or accessories original and unique, as well as express their creative abilities. For each thing equipped with a plate, a special bag with LEGO DOTS “dots” is included for this purpose.
Creativity plates will be fitted to a vintage Levi's Trucker jacket, Dad Crop Trucker jacket, 501 '93 Straight jeans, a line of hoodies and sweaters, as well as a cap and vest, plates are not provided on the T-shirts of the new collection, as they would be difficult to strengthen on thin material .
The cost of items from the new line will be: $148 for a jacket or jeans, $110 for a vest with pockets, $79.5 for a sweatshirt or sweater, $30-35 for a T-shirt, $35 for a cap, $30-35 for a small bag. The collection is already available for purchase, including on the official websites of brands and in selected physical stores.