Lemlem, the sustainable clothing brand for women, men and children founded by Ethiopian-born supermodel Leah Kebede, presents a collection designed in collaboration with designers from the Swedish brand H&M.
“I love that H&M is always at the forefront of creating really cool collaborations. So it's very interesting for Lemlem to be part of the group of brands that the company cooperates with,” commented Kebede.
The Lemlem brand appeared on the market in 2007 as a project to create effective jobs for women. In the 14 years that have passed since its foundation, the brand has grown from a manufacturer of scarves and children's knitwear to a full-fledged fashion brand created by artisans in its native country.
In the new Lemlem x H&M collaboration, the created pieces refer to a laid-back vacation in the tropics. “Because we created this collaborative beachwear collection right in the midst of a pandemic, it was especially important for all of us that the spirit of this collaboration and collection was associated with a sense of joy and a focus on what unites us,” said Kebede.
According to her, the fabrics for the creation of the collection were chosen from the standpoint of following the policy of sustainable development. Many items were created from organic linen, which gives them a feeling of breeze and lightness. H&M, in turn, noted that the company donated $ 100,000 to support the Lemlem Foundation, the main goal of which is to create a path out of poverty for women artisans in Ethiopia and in Africa as a whole.
The Lemlem x H&M collection features kaftans, swimwear, jewellery, bags, sundresses and sets made from sustainable materials such as organic linen and recycled polyester, with signature soft stripes and color details. The main purpose of the collection is spring and summer holidays. Currently, items from the new collection are already available for order on the H&M website. Most collaboration items cost between $15 and $50.