Tagline: new world. new thinking (an allusion to the IBM slogan - Think!)
ThinkPad: The all-day notebook (slogan of the ThinkPad laptop line)
Chinese manufacturer of a variety of ready-made computer systems - desktops, laptops, netbooks, nettops, tablet computers, smartphones and PDAs. One of the top five computer manufacturers.
founded Lenovo a certain Liu Chuanzhi. In 1984, he and his associates founded a company with a rather banal name New Technology Developer Inc.. Funding was provided by the Chinese Academy of Sciences. Initially, the new company was mainly engaged in the supply of computers to China, as well as adapting them to Chinese characters.
In 1986 the company changed its name to a more extravagant one. legend group.
By the early 1990s, Legend "ripe" and before the release of its own model of a personal computer. And two years later, the company's first laptop appeared. In 1996 the first server is created. In general, the 90s of the 20th century was a period of rapid development of the company. From a little-known supplier, Legend turns first into a leading supplier in the entire Asian region (later in the Pacific), and then into one of the largest computer manufacturers.
In the new century, the range of manufactured products is expanding even more. Both ultra-compact desktops and high-performance supercomputers are emerging. Legend preparing to enter the international market. One of the elements of this preparation is the change of name to Lenovo. According to the version presented on the Internet, the name comes from "De Novo", which means "the beginning of a new stage - no connection with the past", but changing "De" to "Le" (the first syllable from the old name) looks like a completely logical decision. The name, by the way, turned out to be very successful.
2005 becomes a significant year for the company — Lenovo redeems from IBM division engaged in the production of personal computers. The deal amounted to 1.25 billion US dollars. First logo systems Lenovo enter the market a year later. Bearing in mind that these computers are descended from IBM, the market accepted them favorably. An equally high-profile deal served to Lenovo excellent advertising and proved to be a good springboard for jumping into the turbulent waters of the international market. According to the deal, the company can use the brand IBM until 2010. But the right policy to gradually promote their own brand has brought good results.
The company also tried itself in the market of smartphones and communicators. However, in early 2008 the unit Lenovo Mobile Communication Technology was sold to the company Honey Capital. Lenovo was not yet quite firmly on its feet and the mobile business only hampered its development. However, at the end of 2009, the mobile business was bought back.
Company headquarters (full name Lenovo Group Limited) is located in Morrisville, USA. There are also two hubs in Beijing, China (Beijing, China) and Singapore. Research centers are also located there. Production facilities are scattered almost all over the world.