American denim brand Levi's has created a capsule collection featuring the iconic character.
If we talk about the cult video games of the 80s of the last century, the main character, of course, remains super mario. The world-famous character in blue work overalls has become a real symbol and mascot of the Japanese console and game manufacturer Nintendo. For decades, Super Mario is still in the game. So, American denim brand Levi's created a special capsule collection with his image, which will be available very soon.
“For Levi's, the collaboration with Super Mario fits perfectly. Ever since Levi Strauss received a patent for the first button-down jeans, the Californian brand has continued to be one of the trendsetters in denim. Likewise, the inventor of Super Mario is one of the most successful designers in the history of video games. The character has appeared in more than 200 games since 1981, making him as globally recognized as Levi's,” commented the company.
Created in collaboration Levi's x Super Mario The capsule collection expands on streetwear with bold colors and graphic prints. Things combine youthful energy with creative creativity with notes of nostalgia. T-shirts, sweatshirts, jackets and jeans feature Super Mario and other cult characters of the game - Luigi, Yoshi, Princess Peach. Game symbols are also widely used in clothing - gold coins, mushrooms and stars. Traditional Levi's tags are sewn in special colors - red, blue, green and yellow. And on jeans there are special stripes with Power Up print. The collection is complemented by bags, hats, wallets and other accessories with Super Mario inscriptions.
It is known that the Levi's x Super Mario collection will go on sale from April 1, 2020 in the brand's brand stores around the world. Items from the new capsule will also be available in the online store. Jeans are expected to cost around $150, hoodies around $80, polo shirts around $55, and jackets around $130. Super Mario accessory prices will range from $20 to $40.