Slogan: Reach higher
By early 1917, engineer and inventor Henry M. Leland left the company he had once founded. Cadillac, which has belonged to General Motors. The reason for leaving was very prosaic. In Europe, the First World War was in full swing, which promised to bring a solid jackpot to any company that starts trading with the warring parties. Yes, here is William C. Durant, founder GM, was a staunch pacifist and did not want to profit from the bloodshed. After a heated debate, Henry Leland decided to leave his former offspring, in which he was the chief executive.
And immediately started a new company. Henry was a true patriot, for he named his new creation in honor of Abraham Lincoln (Abraham Lincoln), the 16th President of the United States. So in 1917 appeared Lincoln Motor Company, which was engaged in the production of engines for military aircraft.
But apparently, for all his merits, Henry Leland was a completely useless businessman, because after some five years, on February 4, 1922, this company also passed into the wrong hands. This time she got swallowed up Ford Motor Company. The main reason for this deal was the end of the war - Lincoln she simply failed to adapt to civilian life after she lost military orders, although mass production of luxury cars was launched (the first model was the Lincoln L, which appeared in 1920).
It seems that the acquisition went to the brand only benefit. Somehow it is hard to believe that she would have managed to survive the Great Depression on her own, when the demand for super-expensive luxury cars was greatly reduced. As for Henry Leland, he, again, remained at the helm of his once company, having lived until 1932.
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| 1960 Lincoln Continental Convertible |
With the assistance of Ford capital, Lincoln quickly becoming one of America's most popular luxury brands, along with Packard и Cadillac. Lincoln luxury cars have always been respected not only by the sharks of capitalism, but also by such unreliable elements of society as gangsters, ministers and presidents. The same John Kennedy (John Kennedy) was killed precisely in Lincolnthat was made by special order. However, models were also produced for simpler guys.
From the early 70s cars Lincoln become victims of austerity and begin to be produced with the active use of components and assemblies Ford. No, this did not affect the quality, but the originality of the brand was irretrievably lost.
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| 1971 Lincoln Mk III Coupe |
To date Lincoln Motor Company still remains one of the most famous divisions Ford Motor Company. Although in recent years production volumes have significantly decreased, the competition in this market segment is too strong.
Headquarters Lincoln is located in Dearborn, Michigan, USA.
Interesting Facts:
Fans of various mysticism simply love to draw parallels between the lives and deaths of Lincoln and Kennedy. If you wish, you can find many of them on the Internet. But to the history of the brand Lincoln only one point is relevant: Lincoln was killed in the Ford theater, and Kennedy in a car created at Ford's car factories.
