Animal logos are extremely popular. It is not surprising, because the animal is sure to evoke associations, such a logo is easy to remember, it can be tied to the name of the company. And a separate article here are big cats.
These representatives of the terrestrial fauna are associated by most with strength, grace, beauty. In the case of a lion, also with a crown and power. So there is nothing strange in the fact that they are so readily taken apart for logos, coats of arms and tattoos.
With a little observation, one feature can be noticed - lions are most readily used, but tigers and leopards are not lucky in this matter. After all, there are catastrophically few well-known brands whose logos depict these wonderful animals. This does not mean that there are none at all - if you wish, you can find quite a lot of brands with tiger logos, but the vast majority of them are not widely known. And we are talking about really well-known brands.
We begin to remember. Offhand, only really famous brands, throwing away various trifles, which sometimes do not even deserve to draw a cat's tail, not that of a tiger.
- A lion - Peugeot и MGM (this logo generally has whole story), cannes lions;
- Jaguar is a car brand of the same name;
- Puma (although it does not belong to big cats) - it is clear that Puma. This brand is generally remembered as the very first when it comes to logos with cats. Quite well-known sub-brands Puma и Cougar companies Ford;
- Cheetah - also does not apply to big cats, but there is something to remember here, even if not as well-known as what was mentioned above. These are hard drives. Cheetah from Seagatelover of chips Cheetos cheetah Chester (Chester Cheetah).
But tigers are tough. Knowledgeable people will remember (probably) environmental organizations 21st Century Tiger и Big Cats Rescue, as well as the annual film festival rotterdam. But how famous are these brands? The same Chester is much more popular. Filling station network ESSO uses a tiger, but not as a logo, but as an additional character.
In the case of the leopard, everything is no less sad. After some thought, a publishing house comes to mind. The Harville Press. The brand is quite famous, but not enough to stand on a par with the same Puma.
Mac OS X Tiger and Leopard don't count. At least for the simple reason that there are no animals on the logos, only names. German tanks from the Second World War are not brands.
The reason here most likely lies in the fact that the tiger is a cat far from the European or American perception of the world. Just like a leopard. In the minds of most Europeans and Americans, both the tiger and the leopard are associated primarily with aggression and self-centeredness - not the best charisma for a company that wants to become universally known. That's another thing security agencies, here these cats are constantly found. Like to draw big cats sports clubs. But even here the picture is similar - the most famous are hung with lions. Have you, for example, heard of the English football club Bengal Tigers? I, before writing this article, never.
We do not need strength and grace, but power and speed. That's just the point of the lion - a universal beast, noted on all coats of arms, occupying a special place in heraldry. Cheetah, having the highest speed, fits well where you need to emphasize speed or an active lifestyle. Puma, with its exclusively American habitat, was frankly lucky to be on the logo of a German company that urgently needed to change its name to something of four letters, memorable and similar in spelling to Ruda (how can you not remember the old joke about your beloved Rita). A certain amount of luck was also inherent in jaguars.
But for leopards, you need to go to Africa, where brands are generally tight. Tigers are in Asia. Surely, there are many Indian and Chinese companies with tigers on their logos. But again, whoever has heard of them… However, if China continues to develop at such a pace, then we will hear more.
If you expect any conclusion or a serious conclusion in this article, then in vain. This topic simply cannot be abstruse conclusions. So this article was not created as something serious - just a small collection of thoughts and observations. In the future, I plan to replenish and develop it.
PS I almost forgot about another rather large and not very popular cat - the snow leopard (irbis). We can see it on the logo of a non-profit (and again, little known) organization for the protection of these beautiful animals - the Foundation Snow Leopard Trust.