Customers will be able to "try on" different hair colors with the help of modern technology.
L'Oréal's Garnier brand colors Garnier Nutrisse and Garnier Olia are available for "trying on". Buyers will be able to use their smartphone's camera to use the service for image recognition Google lens see yourself with different shades of hair. The new option uses augmented reality and artificial intelligence technologies.
You will be able to see your selfie in the new image in any place where Garnier products are sold. To do this, just point the camera at one of the products, after which Google Lens will determine what kind of product is in front of it and what kind of paint shade it is. And then there will be a connection to the L'Oréal Modiface platform, the task of which is to overlay a new color on the user's image, which is taken in real time in selfie mode.
About 500 chain stores walmart will also take part in the campaign, where you can admire your selfie with different hair colors not only on your smartphone, but also on screens specially installed for this. This solution will also help familiarize less tech-savvy customers with new features and encourage them to use these applications.
The Modiface platform was acquired by L'Oréal two years ago and is yet another step in the AR journey. Combined with the potential of artificial intelligence technology from Google Lens, the new platform could give shoppers a truly rewarding experience and reduce the likelihood of a mistaken purchase.