Louis Vuitton Maison Seoul is housed in a building with an all-glass façade and a curved roof.
Louis Vuitton's flagship store, designed by Pritzker Prize winner Frank Gehr, one of the world's leading architects, has opened in Seoul. The design of the roof also references the Frank Gehry Art Center for a cultural foundation set up by Louis Vuitton in Paris.
Louis Vuitton Maison Seoul received eye-catching glass panels, which, on the one hand, “create the impression of flying”, and, on the other hand, evenly distribute natural light throughout the building. The zigzag roof also creates a series of private terraces at the top of the building.
According to Gehry, the store's unusual design was inspired by the existing connection between Seoul's architecture and natural landscape, which the architect noted during his first visit to the city 25 years ago. The five levels of the new flagship house both shopping galleries with the latest collections of clothing and accessories from the French brand, as well as a permanent collection of art objects, as well as space for temporary exhibitions, including from the Louis Vuitton Collection.
Interiors for the new store Louis Vuitton designed by the famous "architect of luxury" Peter Marino, constantly working with Chanel, LV, Dior, Armani and other houses of the house. According to the architect, in the new retail space, each floor is a "different universe." The center of the store is a huge entrance hall twelve meters high, which contrasts with small salons for secluded shopping. Numerous plants, flower decorations and exclusive pieces of furniture contrast with the unusual exterior of the building. A staircase connects the men's area on the ground floor, the women's clothing department on the ground floor, and private areas with covered terraces on the upper levels, which can be used for exclusive events.