Russian Lovely brand specializes in exclusive cosmetics, intended primarily for professionals working in the field of beauty. There are also products for any woman looking for high quality cosmetic materials at the best price. The Lovely product catalog already includes more than 3,500 items and continues to expand. The most famous of them are products for lamination and eyelash extensions, eyebrow care, manicure and depilation. These goods are created both at our own Russian production facilities and at sites located in Korea and Vietnam.
Owns this brand Glory Group. It was founded in 2012 by the spouses Gloria and Ramil Talipov, as well as Alexander and Ekaterina Shchelgavin, and was originally called Glory Lash. At first, the young company specialized in the sale of eyelash extension materials supplied from Korea. But later it was decided to create their own brand for this product.
The first product under the Lovely brand went on sale already in 2013 - it was Double Power eyelash extension glue, which is still produced today. In the same year, having recruited official representatives, the company significantly expanded the scope of its activities. The brand also presented a new product, Lovely eyelashes, to the consumer's judgment.
But the business was not limited to sales of cosmetic products. In the same 2013, the eyelash extension school Glory Lash was opened. Initially a small undertaking, in the end it turned into the Lovely International Beauty Academy - this status was assigned to an educational institution in July 2017. In 2020, the Academy received a state license to carry out educational activities. In the same year, a branch of the Academy was opened in Iran.
The Lovely brand itself was also not limited to the Russian market for a long time. In October 2017, the official entry into the international market took place. And two months later, our own production was launched, located in Omsk. Lovely's first independent production was produced in 2018.
To date, Lovely products are available to customers from a wide variety of countries around the world. So, in 2019, the first product warehouse in the United States was launched. Then, at the end of 2020, a logistics center appeared in Estonia. To date, the number of official representative offices of the brand has already reached 440, they are located in 33 countries around the world.
In addition to its main activities, the Lovely brand takes an active part in various championships and exhibitions - this tradition began back in 2014, when the brand's products were presented at the InterCHARM international exhibition in Moscow. The Lovely brand also became the first Russian brand of materials for beauty professionals to take part in the international Cosmoprof exhibition held in Italy in 2019.
The brand takes an active part in sponsoring beauty championships, both international and all-Russian, held in offline and online formats. Various conferences, congresses and master classes are also held. The founders of the company, Gloria Talipova and Ekaterina Shchelgavina, take an active part in all these events.
In addition to the Lovely brand, Glory Group also owns trademark Licunder which professional decorative cosmetics are produced.