Some brands take years to achieve their popularity and achieve it through hard work. For others, glory overtakes itself - and all merit belongs only to an extraordinary combination of circumstances. For example, it was luck that led to the emergence of such an American brand of cigarettes as Lucky Strike.
It all started in 1871, when businessman R. A. Patterson decided to go into the tobacco business. To put the production of chewing tobacco and cigarettes on stream, he bought an old abandoned tobacco factory.
Surviving a workers' strike and partly destroyed by fire, the building was sold at an extremely low price. What was the joy of the new owner when he found the remnants of burnt tobacco in the factory storages. The economical businessman decided not to throw them away and mixed them with tobacco of his own production. Contrary to expectations, such a trick did not go unnoticed, but the new taste was rated very positively by smokers.
Years passed, and a happy accident gave rise to a new method of drying tobacco, according to which it was roasted, and not dried in the sun. Cigarettes produced using this method were very popular, and lucky Patterson gave his trademark the appropriate name - Lucky Strike, which literally translates as "Lucky Strike".
In 1905, the cigarette brand was purchased by British American Tobacco, which still owns it today. Well, sales of Lucky Strike cigarettes are only growing every year.
