The Like New program will be launched as a pilot project in several brand stores.
The sale of used goods is gaining more and more popularity among fashion retailers. In this way, brands express their concern for the environment and seek to satisfy the needs of their young customers, who are increasingly abandoning the ideals of “fast fashion” and turning their attention to the possibility of recycling or reusing a wide variety of products.
The company has become a new big name in the market of second-hand fashion sales. Lululemon Athletica. The active lifestyle brand has announced the launch of a clothing resale pilot called Like New. The new initiative will be launched in more than 80 brand stores in California and Texas, if the project is successful, it will be extended to other outlets.
As early as May, shoppers can start donating clothes for resale in exchange for a Lululemon gift card, both in physical stores and by mail. And already in June, a program for the resale of items obtained in this way will start on the official website of the brand.
Owners of Lululemon clothing will thus be able to return used items, which will then be either resold or recycled by the retailer. After cleaning using modern technologies, only those goods that will look “like new”, in accordance with all retailer standards, will go on sale. Items that do not meet the requirements will be recycled, for which Lululemon has entered into an agreement with the Canadian recycling company Debrand. It is reported that all profits received from the Like New project will be used to invest in other company initiatives in the field of ecology.