A tennis player will help the manufacturer of the popular massager Theragun to create new products.
Maria Sharapova is one of the most successful female athletes in the world. Having completed her sports career in February 2020, the tennis player, who has already taken many successful steps in business, including the creation of her own brand of sweets Sugarpova, has chosen a new direction - cooperation with the health brand Therabody. She will become an investor in the company and its strategic advisor. The share of participation of the athlete in Therabody is not disclosed at the moment.
Maria intends to participate in the creation of new products for the company, which is known in the market for its Theragun deep massage device. As a former athlete, Sharapova intends to use all her experience and knowledge to participate in the development of truly healthy technologies. Also, the tasks of the tennis player will include advice on strategic issues, the choice of business partners and the expansion of the brand's presence in the international market.
The company was previously called Theragun, after its core product, but has expanded its range to include several massage therapy products, including those used by professional athletes and sports teams, as well as a range of oils and lotions. Undoubtedly, the five-time Grand Slam winner and former world number one will be able to provide the brand with a deeper entry into the world of professional sports and reach a new level in a strategic perspective.
