Company Mars Incorporated was founded in Tacoma, Washington by Frank C. Mars. To this day, the company, having grown thoroughly, remains a family business.
Corporation Mars began in 1911 with a small production: Frank Mars and his wife sold caramels, which they themselves produced in their kitchen. Things went well, there was a small Mars Candy Factory, who moved first to Minneapolis, and then to Chicago, where she settled.
After several experiments with different types of sweets, in 1923 the first successful sample appeared - a chocolate bar, which was named milky way. In 1930, a novelty appears - a bar sneakers.
In 1932, the son of the founder of the company Forrest Mars (Forrest E. Mars, Sr) starts his business in the UK, his company is called Mars Ltd and her first product is a bar Mars (according to the recipe for a chocolate bar, which in the USA was called milky way). In 1934, the exclusively chocolate era of the company Mars, ends, it now includes the acquired Chappel Brothers Ltd. Now the company produces dog food under its own name Chappie and feline Kit-e-ration, later called Kitekat. Since 2006 Mars Inc. owns the brand Royal Canin.
With the development of research, new products appear, the company begins to produce sweets that are different from all previously existing sweets. M&M`s, Forrest Mars founds in the USA M&M Ltd. For the needs of the army, food products are produced in convenient “camping” packaging, for example, a brand appears Uncle Ben's.
In 1959, the head office Mars Incorporated moves to Washington, and in the mid-80s to Virginia. The company continues to develop its food segment: since 1980, it has included the Dutch Koenvisser Produkten, BV, specializing in oriental food products, in 1981, a coffee brand appears Flavia, in 1985, the production of pasta under the brand Dolmio.
The company is developing in several directions, primarily the production of chocolate bars, such as Mars, Snikers, Twix other; production of animal feed - Whiskas, Kitekat, Chappi; chewing gum production Wrigley; the company also supplies the market with a number of products in the food and beverage category, for example, the brand Uncle Ben's и Flavia. In its activities, the company declares adherence to five principles: Quality, Responsibility, Mutuality, Efficiency, Freedom (Quality, Responsibility, Mutuality, Efficiency, Freedom).
To the market of the countries of the former USSR Mars Inc. came out in 1991. A few years later, the production of the company's products was established at Russian factories.