The PlayBack program from the famous toy manufacturer will enable customers to return old toys and reduce the amount of plastic in landfills.
Modern toys are often made of plastic, which is why the average toddler's nursery is littered with this material. But children grow up and all the dolls, cars and cubes become unnecessary and end up in landfills. One of the world's largest toy manufacturers, the American company Mattel, offered parents a way out of this situation and at the same time supported the environmental trend to reduce the amount of discarded plastic.
Now all buyers of Mattel toys can take part in a new program called PlayBack. As part of it, owners of plastic Barbies, cars and designers of the company can send old toys back to Mattel. The collected products will then be used as a source of materials for the creation of new toys or other products, or used to generate energy.
While only brands participate in the program Barbie, Matchbox and Mega, but later the company promises to expand the list of toys accepted for recycling. To make a return, toy owners can go to the company's website, download a special prepaid mailing label and print it, then send the package to Mattel. The program has already been launched in the US and Canada, and similar programs have also begun to operate in the UK, France and Germany.
This is not Mattel's first environmental initiative. Early in 2019, the company announced that by 2030 it plans to achieve the production of all its products and packaging from 100% recycled or recyclable materials. The new toy return program will be another step towards achieving this goal.