Company McDonald's announced her plans to launch her own TV channel in the near future. The broadcast of the new channel will be available to visitors of the restaurant network, the main content of the broadcast will be news, stories from local life, a small part of the airtime will be occupied by advertising.
Producer Mark Burnett and his production company are already working on the creation of the channel vimby. In addition to the main team, they will also supply content for the channel BBC America и KABC TV. Testing of the new channel is taking place in Los Angeles, San Diego and Las Vegas, but later broadcasting will be extended to all restaurants of the network.
Eight minutes per hour is allotted for showing commercials, and advertising itself McDonald's only take one minute out of eight. Who will occupy the remaining advertising time is not reported, but advertising on the channel promises to be an attractive investment, because if the channel is successfully implemented, its audience will be about 18-20 million people a month.