The containers match the aesthetics of the fast-food giant's branded packaging and enhance the tasting experience for customers.
The French division of McDonald's presented the company's first-ever line of reusable tableware. The project is implemented in partnership with Elium Studio.
For the past two years, McDonald's France has worked with a local startup to create a series of reusable tableware that meets local regulations requiring restaurants with more than 20 seats to offer washable and reusable serving containers.
"Not only do the containers match the aesthetics of the fast-food giant's branded packaging, but they are also highly durable and enhance the tasting experience for customers," the press release noted.
A variety of silhouettes are available, including plastic cups for hot and cold drinks, containers for fries and condiment holders.
To make the utensils durable and food-safe, McDonald's France chose Tritan, a BPA-free plastic resin known to keep food tasting and smelling suitable for a long time. Particular attention was paid to vents, grit and streaks on the items.
The company emphasized that working with Elium Studio to create a line of reusable tableware demonstrates the restaurant chain's commitment to sustainability and waste reduction. By providing customers with washable and reusable containers, the company helps minimize the environmental impact of disposable packaging.
