The British sports car manufacturer is entering a highly competitive market dominated by Nike.
British sports car manufacturer McLaren Automotive is entering the fashion market with a high-end apparel collection in partnership with premium brand Castore.
While the cost McLaren sports cars today reaches 2 million dollars, very soon everyone will be able to join the history of the legendary brand, writes MarketWatch. A tracksuit from the British automaker will cost just around 30,000 rubles, while T-shirts will be available starting at 7,000 rubles.
The first ever McLaren collection of men's sportswear will be made with a focus on technology. In particular, the apparel will use unique material designs to achieve breathable fabrics with improved cooling and ventilation performance.
With the partnership with Castore and the launch of the first clothing collection, McLaren enters a highly competitive market dominated by American brand Nike, which is being chased Adidas, Puma, under armor, Lululemon Athleta, Columbia and other major players. For sports car manufacturers, this is not the first entry into the fashion segment. Earlier, in 2002, the company Aston Martin (at that time owned by Ford) launched its own line of underwear and accessories, but the line did not live up to expectations and was received rather coolly by consumers. Today sportswear and accessories are produced by Ferrari Formula 1 team. Tesla recently tried its hand at selling its own branded merchandise, with a batch of shorts priced at $69.42 sold out in a matter of hours.