Legendary Formula 1 Team McLaren told about plans to pay more attention to online services and mobile technologies. As such, deeper engagement with fans is planned for this season as a way to provide them with more information.
As part of the strategy Vodafone McLaren Mercedes expects to bring fans closer to the team. Through social media - there will be more activity in such popular services as Facebook и Twitter. more actively involved and YouTube.
During the race on the updated site McLaren in real time it will be possible to get acquainted with the technical data of the car, such as the current engine speed and speed, read the comments from the team representatives. There will also be communication between fans. By the way, there is also a mobile version of the site.
Derek Harbinson, Head of Digital Media McLaren, believes that all this will be a great addition to watching races on television.
In the future, it is planned to pay more attention to the creation of various mobile applications (such as games or programs that tell about the history of the team and the pilots that drove its cars) for popular platforms.