Tagline: Merrill Lynch is bullish on America
Merrill Lynch & Co., Inc. is an investment and consulting company providing asset management, securities, corporate finance, investment management services in the banking sector. The company was founded on January 6, 1914 by Charles E. Merrill and was originally called Charles E. Merrill & Co., the office of the firm was on Wall Street in Manhattan. Charles Merrill studied financial management in business and even published an article in one of the business magazines. Later Merrill was joined by his friend Edmund C. Lynch (Edmund C. Lynch) (both partners at that time were barely 30 years old) and in 1915 the company takes the name Merrill, Lynch & Co. Over time, the comma separating the names was lost and the name of the company is now written simply - Merrill Lynch. The loss of a comma in the name coincided with another, much more tragic loss of the company - in 1938, Edmund Lynch died.
The young company earned its fixed capital on investments, and in 1960 the first office of the company was opened in London, four years later in Tokyo. In 1971, the company issues its shares on the New York Stock Exchange.
In 1974, the company's logo appears - a stylized image of a bull, which, together with a bear, is one of the symbols of Wall Street. The logo was designed King Casey Designs for Marketing, Inc. The idea for the logo was obviously borrowed from an advertising company. Merrill Lynchthree years earlier, the promotion's slogan was "Merrill Lynch is bullish on America" - roughly "Merrill Lynch bullish/move America up." A bull with a tail sticking up and a raised hoof, symbolizing forward movement, strength, optimism, is one of the most recognizable logos in business. And although the history of the company, as an independent unit, ended on September 15, 2008 - Merill Lynch was purchased Bank of America"Merrill Lynch" continues to be used, because both the name and logo and the company itself have long become a legend in the business world and continue to inspire confidence.