Slogan: A better way forward
A world-famous manufacturer of tires for bicycles, motorcycles, various types of cars, heavy equipment, special equipment and aircraft. In addition to its main brand, it also owns such well-known brands as Kormoran, Taurus, BF Goodrich и Uniroyal. Known Michelin and their guides (Le Guide Rouge) for various countries. These guides have been published since 1909.
And it all started back in 1830, with a small company that was founded in the French city of Clermont-Ferrand (Clermont-Ferrand). The city is still headquartered in this city. Michelin. Основали ее два брата — Андре и Эдуард Мишлен (André Michelin, Édouard Michelin). Изначально производилось все подряд. Братья без устали экспериментировали, движимые желанием отыскать наиболее оптимальное и прибыльное для себя производство, пока не пришли к выпуску велосипедных шин. Привычное нам название — Michelin - the company received much later, in 1889.
In 1891, the company patents a replaceable pneumatic tire. Using such tires, cyclist Charles Terront won the Paris-Brest-Paris cycling marathon in 1891, which served as the best advertisement, as a result of which the company's revenues quadrupled. The very idea of a pneumatic tire belongs to John Boyd Dunlop (John Dunlop), whose name is now another major tire manufacturer. Except Dunlop's tire was firmly glued to the wheel.
Initially, few people took such tires seriously, since their first versions often suffered from nails that thickly covered the pavements of those years, falling out of horseshoes. But riding with their use was much more comfortable. The company believed in its offspring, continuing developments in this direction and, in the end, proving its promise.
Later, with the spread of cars, tires for them also begin to be produced. They were used on the very first self-propelled wagons with steam and electric engines. Cars rapidly became popular, and income and influence grew. Michelin.
Over the years of its existence, the company Michelin absorbed many other tire manufacturers from different countries. Most of these acquisitions took place in the second half of the last century. From 1930 to 1976, the company owned an automaker Citroën. In 1988, the American tire manufacturer was taken over Uniroyal, together with which Michelin moved away and the tire business B. F. Goodrich.
Until 2006 Michelin, as well as Bridgestone was a tire supplier for Formula-1. However, after the scandal in the summer of 2005, when during the US Grand Prix, on suspicion of safety problems, all cars with tires were removed from the track Michelin (only six cars remained on the track), the company defiantly left the F-1. Since then, the ball rules there Bridgestone.
Bibendum (Bibendum)
Talking about Michelin, нельзя не рассказать и о столь известном персонаже, как Бибендум — человек из шин. Годом его рождения стал 1894, когда на одной из выставок оформитель украсил стенд компании стопкой положенных друг на друга шин разного диаметра. Обладавший богатым воображением Эдуард Мишлен углядел в этой горе шин толстого человека, лишенного только рук и ног. Но идея персонажа так бы и не оформилась до конца, если бы не рекламный художник О’Галоп, который продемонстрировал Эдуарду однажды один из своих набросков для рекламы пива, на котором был изображен исключительно толстый пивовар с кружкой в руке. Он то и напомнил Эдуарду «человека из шин». Так и родился этот известнейший персонаж, которого в дальнейшем назовут Бибендумом (Bibendum). Имя это родилось из восклицания древнеримского поэта Горация — "Nunc est bibendum!" ("to drink, so now!"), which crowned the very picture with the brewer. Edward decided to keep it, pointing out that the pneumatic tire seemed to "drink" all the bumps in the road. By the way, on the first advertising posters, Bibendum was depicted with a glass (instead of the mug that the brewer held) filled with various street garbage. Subsequently, the glass and the phrase were abandoned because they hinted at alcohol, which is incompatible with driving.
Interesting Facts
Michelin tires
In the 30s of the last century Michelin received rubber from Vietnamese plantations, where more than 30,000 workers worked. Conditions on the plantations were nicknamed "hell on earth" and caused the death of several dozen workers (according to official figures). This led to the fact that in 1930, 5,000 workers raised an uprising that went down in history as Phu Rieng Do - the first ever labor movement in Vietnam against the French colonialists. It was quickly and brutally crushed by French troops.
In 1948, the Citroën 2CV was introduced to the world, destined to become one of the most popular in the world and will be awarded the title of "the ugliest car in history." In those years Citroën already belonged Michelin, so it's clear who made the tires for the novelty. So, these tires are still on sale, because a very large number of Citroën 2CVs, which were produced right up to 1990, are still driving around the world.
Michelin Guides
There are two types of guides Michelin — «Зеленый» и «Красный». Первый интересен тем, что в нем ведется рейтинг ресторанов и кафе — каждому заведению присваивается одна или несколько звездочек (три — максимум, который означает великолепное заведение), в зависимости от того, насколько высоко оно было оценено агентами Michelin. Getting even one star is very difficult, and losing it is easy, so it's not surprising that the owners of "star-infused" eateries are very proud of this fact. However, the mere mention of a restaurant in the Red Guide, even without awarding a star, is already extremely prestigious. The most interesting thing is that no one ever notifies the owners about the imminent arrival of an agent, this event happens incognito (at least that's what the official information says). So it is impossible to prepare in advance for the meeting of a dear guest, as is usually the case in the best Soviet traditions. The rating is updated every year. All this is brilliantly described in Gerald Durrell's story "The Michelin Man", which was included in the book "Picnic and Other Disgracefulness".
Sometimes the star is awarded not to the restaurant, but to the chef. This means that any restaurant in which this chef will work in the future becomes a "star". Such a star is the best recommendation for representatives of this profession.
There is a well-known case of the suicide of a chef who killed himself after learning that the restaurant had lowered his rating from three to two stars.
