It became known that companies Microsoft и Facebook began negotiations on cooperation in the field of search on the Web. It's about search engine interaction. bing with a social network, as a result of which it will be possible to improve the quality of the search.
Bing will receive information about users Facebook, of which there are already half a billion. We are talking exclusively about the information that users themselves have put in the category of publicly available, so there is no question of any invasion of privacy.
Thus, the search engine receives additional information about what users are really interested in. In theory, this can really help improve the quality of the search and allow bing better compete with Google. How it will be in practice - time will tell.
In the meantime, it is only known that negotiations are underway. And Microsoft и Facebook declined to comment.