I chose a very unusual way of advertising products Sony - The company's advertising will be placed on the nails, laces and hem of the skirt of tennis player Anne Keothavong.
It is almost impossible to see such inscriptions on the screen of a conventional TV. But a completely different matter - new TVs Bravia, with a resolution of 4K (4096x3112 pixels, Ultra HD). Thanks to such high rates, the detail of the picture is so high that it will not be difficult for viewers to see even the inscriptions on the nails.
Anyone can see the capabilities of the new Bravia in action - the corresponding models will be demonstrated during tournaments, not far from the courts. The ad is timed to coincide with the launch of the Sony Bravia X9 models in the UK.
It is important to note that for the first time the tournament will be broadcast in 4K resolution (without this, the promotion would not make sense). The BBC will take care of it.
Sony representatives are confident that once 4K resolution becomes more common, such advertising will become commonplace.
[engadget]
1 comment
great idea, but still everyone looks at boobs, not nails)